EQUILIBRIUM
We can see on the diagram overleaf there is only one price where planned
demand equals planned supply, this is known as the equilibrium price. This
price is also known as the market clearing price, because all of the goods
supplied to the market are bought (or cleared), but no buyer is left frustrated
by his wish to buy.
We can state that equilibrium occurs when demand equals supply. This can
be shown on the graph where the demand curve crosses the supply curve
In the diagram below the price is above the equilibrium price. At this price
firms are willing to supply more than consumers demand, giving rise to excess
supply. When a shop holds a sale it implies there has been excess supply in
the past, firms tried to sell the goods at a higher price in the past and failed.
In the diagram overleaf the price is below the equilibrium price. A this price
consumers demand more than firms are willing to supply, leading to excess
demand. This can occur in the sports car market where there is often a
waiting list than can run into years.
SHIFTS IN EQUILIBRIUM
Shifts in demand and supply will cause the equilibrium position to change. In
the diagram below demand has increased and shifted to the right. This will
lead to an excess demand of a-b, suppliers will realise that they can charge
higher prices. Price will keep rising until equilibrium is reached at P2 Q2 at
point c. The opposite would occur for a shift in demand to the left.
In the diagram below supply has decreased and shifted to the left. This will
lead to an excess demand of a-b, the resulting surplus will allow firms to raise their prices. Price will keep rising until equilibrium is reached at P2 Q2 at point
c. The opposite would occur for a shift in supply to the right.
If demand and supply both shift the resulting equilibrium will depend upon the
size of their relative shifts. It is possible to derive a number of different
outcomes.
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